In the fast-paced and data-driven landscape of today's business world, staying ahead of the curve is crucial. That's why companies are strongly encouraged to make the switch to Google Analytics 4 (GA4) before the impending deadline of July 1, 2023.
Migrating to GA4 isn't just a necessity, it's an opportunity for companies to revolutionize their analytics capabilities and unlock a competitive edge. By embracing GA4's uninterrupted data tracking, new features, and AI-powered insights, businesses can forge ahead with the knowledge they need to thrive in today's dynamic business landscape.
Let’s delve deeper into what GA4 has to offer.
GA4 uses an event-driven data model rather than the traditional pageview-based model employed by Universal Analytics. Events are the primary building blocks of GA4, allowing you to track various interactions and actions users take on your website or app.
GA4 offers improved cross-platform tracking, allowing you to gather data from multiple sources, including websites, mobile apps, and offline interactions. This enables a more comprehensive view of user behavior across different platforms and devices.
GA4 offers simplified implementation compared with Universal Analytics. It uses a new tagging system called “Enhanced Measurement” that automatically tracks common events without requiring manual coding. However, custom event tracking still requires manual implementation.
GA4 incorporates machine learning (ML) to provide more advanced insights and predictive analytics. It includes features like automated insights, predictive metrics, and anomaly detection, which can help you uncover valuable patterns and trends in your data.
GA4 shifts its focus to user-centric reporting rather than session-centric reporting. It introduces the concept of “User-ID” to track users across different devices and platforms, allowing you to analyze their interactions holistically.
GA4 introduces a redesigned reporting interface that offers a more streamlined and intuitive user experience. It provides a flexible and customizable dashboard with drag-and-drop capabilities, making it easier to access and visualize your data.
GA4 puts a stronger emphasis on data controls and user privacy. It includes features such as data deletion, consent mode, and granular control over data collection and sharing to comply with privacy regulations like GDPR and CCPA.
Contact VUE Health to schedule a discovery session with our team of digital marketing experts.
VUE Health is a full-service healthcare marketing and medical communications company focused on innovation, advancement, and the fearless pursuit of bringing science, education, and medicine to those in need.
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