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What You Need to
Know About GA4

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Companies are encouraged to switch to Google Analytics 4 (GA4) before July 1 because it marks the end of data collection support for Universal Analytics.

In the fast-paced and data-driven landscape of today's business world, staying ahead of the curve is crucial. That's why companies are strongly encouraged to make the switch to Google Analytics 4 (GA4) before the impending deadline of July 1, 2023.

Migrating to GA4 isn't just a necessity, it's an opportunity for companies to revolutionize their analytics capabilities and unlock a competitive edge. By embracing GA4's uninterrupted data tracking, new features, and AI-powered insights, businesses can forge ahead with the knowledge they need to thrive in today's dynamic business landscape.

Let’s delve deeper into what GA4 has to offer.

Event-driven data model

GA4 uses an event-driven data model rather than the traditional pageview-based model employed by Universal Analytics. Events are the primary building blocks of GA4, allowing you to track various interactions and actions users take on your website or app.

Event driven model in GA4
Cross platform tracking in GA4

Enhanced cross-platform tracking

GA4 offers improved cross-platform tracking, allowing you to gather data from multiple sources, including websites, mobile apps, and offline interactions. This enables a more comprehensive view of user behavior across different platforms and devices.

Simplified implementation

GA4 offers simplified implementation compared with Universal Analytics. It uses a new tagging system called “Enhanced Measurement” that automatically tracks common events without requiring manual coding. However, custom event tracking still requires manual implementation.

Simplified implementation in GA4
Machine learning model in GA4

Machine learning capabilities

GA4 incorporates machine learning (ML) to provide more advanced insights and predictive analytics. It includes features like automated insights, predictive metrics, and anomaly detection, which can help you uncover valuable patterns and trends in your data.

User-centric reporting

GA4 shifts its focus to user-centric reporting rather than session-centric reporting. It introduces the concept of “User-ID” to track users across different devices and platforms, allowing you to analyze their interactions holistically.

User centric reporting in GA4
Streamlined reporting and interface in GA4

Streamlined reporting interface

GA4 introduces a redesigned reporting interface that offers a more streamlined and intuitive user experience. It provides a flexible and customizable dashboard with drag-and-drop capabilities, making it easier to access and visualize your data.

Data controls and privacy

GA4 puts a stronger emphasis on data controls and user privacy. It includes features such as data deletion, consent mode, and granular control over data collection and sharing to comply with privacy regulations like GDPR and CCPA.

Google consent mode and GA4 data controls and privacy
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Limited retroactive data capabilities
Unlike Universal Analytics, GA4 has limited retroactive data capabilities. It’s important to set up GA4 as soon as possible to ensure you have access to historical data for analysis and comparison.
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Learning curve and documentation
GA4 introduces significant changes compared with Universal Analytics, so there may be a learning curve involved in understanding and fully utilizing its features. It’s advisable to refer to Google’s official documentation, guides, and online resources to get acquainted with GA4’s functionalities.
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Transition period and parallel tracking
Although GA4 introduces many new features, Universal Analytics is still widely used. Google recommends running both in parallel during the transition phase. This will allow you to continue benefiting from the mature features of Universal Analytics while familiarizing yourself with GA4.

Need to fast-track your transition to GA4?

Contact VUE Health to schedule a discovery session with our team of digital marketing experts.

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