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SHIRE

A Mom Knows Best

Disease State Education for Shire Elaprase

Hunter syndrome is a genetic disorder that should be evenly distributed across the male population. Shire asked us to find patients where they couldn’t.

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Challenge

Hunter syndrome is an extremely rare genetic disorder that affects 1 in 160,000 boys. It’s difficult to diagnose and certain regions of the country seemed to be missing patients.
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Insight

Language barriers, lifestyle, rates of health insurance, and residency status must be affecting rates of diagnosis.
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Creative

We appealed to moms, encouraging them to take a closer look at their sons and ask this simple question: “Is he falling behind?”
1,598
Site visitors
.26%
Click-through rate–double
 the national average
1:19
Average site visit
4
Patients found
MM+M
2019 Best Multicultural Campaign
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Seriously. Let’s get creative.
First step: Send us a note.
READY TO CHAT?
VUE Health 100 Summer St., Suite 1600, Boston, MA 02110 
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