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EUSA

Escape the Castle

Disease State Education/Experiential for EUSA’s Sylvant

The rare disease idiopathic multicentric Castleman disease (iMCD) is a true puzzle to diagnose because it mimics other conditions like cancer and autoimmune diseases. We set out on a mission to raise awareness in as memorable a way possible.

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Challenge

Educate healthcare professionals on the true diagnostic riddle of iMCD at one of the largest medical conferences in the world.
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Insight

There’s no better way to show doctors how puzzling the diagnosis of iMCD can be than to let them solve the puzzle themselves.
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Creative

We created a real-life puzzle—an escape room—based on the iMCD patient journey to guide doctors through the diagnostic process.
163
HCP participants
3
Patients identified
2,608
Minutes engaged
MM+M
2020 Best Orphan
 Product Marketing Initiative
Full service marketing agency VUE-health logo
Seriously. Let’s get creative.
First step: Send us a note.
READY TO CHAT?
VUE Health 100 Summer St., Suite 1600, Boston, MA 02110 
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