Shire

A Mom Knows Best

Disease State Education for Shire Elaprase

Hunter syndrome is a genetic disorder that should be evenly distributed across the male population. Shire asked us to find patients where they couldn’t.

Shire

A Mom Knows Best

Disease State Education for Shire Elaprase

Hunter syndrome is a genetic disorder that should be evenly distributed across the male population. Shire asked us to find patients where they couldn’t.

Challenge

Hunter syndrome is an extremely rare genetic disorder that affects 1 in 160,000 boys. It’s difficult to diagnose and certain regions of the country seemed to be missing patients.

Insight

Language barriers, lifestyle, rates of health insurance, and residency status must be affecting rates of diagnosis.

Creative

We appealed to moms, encouraging them to take a closer look at their sons and ask this simple question: “Is he falling behind?”

1,598

Site visitors

.26%

Click-through rate–doublethe national average

1:19

Average site visit

4

Patients found

MM+M

2019 Best Multicultural Campaign