EUSA

Escape the Castle

Disease State Education/Experiential for EUSA’s Sylvant

The rare disease idiopathic multicentric Castleman disease (iMCD) is a true puzzle to diagnose because it mimics other conditions like cancer and autoimmune diseases. We set out on a mission to raise awareness in as memorable a way possible.

EUSA

Escape the Castle

Disease State Education/Experiential for EUSA’s Sylvant

The rare disease idiopathic multicentric Castleman disease (iMCD) is a true puzzle to diagnose because it mimics other conditions like cancer and autoimmune diseases. We set out on a mission to raise awareness in as memorable a way possible.

Challenge

Educate healthcare professionals on the true diagnostic riddle of iMCD at one of the largest medical conferences in the world.

Insight

There’s no better way to show doctors how puzzling the diagnosis of iMCD can be than to let them solve the puzzle themselves.

Creative

We created a real-life puzzle—an escape room—based on the iMCD patient journey to guide doctors through the diagnostic process.

163

HCP participants

3

Patients identified

2,608

Minutes engaged

MM+M

2020 Best Orphan Product Marketing Initiative