Disease State Education/Experiential for Stemline’s ELZONRIS
Blastic plasmacytoid dendritic cell neoplasm (BPDCN) is a rare and deceptive cancer that looks like a skin lesion. Stemline asked us to teach clinicians about the diagnostic process and their treatment, ELZONRIS.
Engage and educate clinicians about a rare cancer that presents as a dermatological condition in a way that breaks through the noise at a major congress.
Clinicians need to be real detectives to diagnose BPDCN, as its symptoms can be masked by other diseases. Considering clinicians’ competitive nature and desire to learn, we had them become “detectives.”
Welcome to the Atlanta Medical Detective Agency. This is your chance to solve a mystery, save a patient, and “Bag the Boss”!
Minutes of Engagement
Teams correctly identified BPDCN
2021 Silver Award Orphan Product Marketing Initiative