Disease State Education/Experiential for Stemline’s ELZONRIS
Blastic plasmacytoid dendritic cell neoplasm (BPDCN) is a rare and deceptive cancer that looks like a skin lesion. Stemline asked us to teach clinicians about the diagnostic process and their treatment, ELZONRIS.
Challenge
Engage and educate clinicians about a rare cancer that presents as a dermatological condition in a way that breaks through the noise at a major congress.
Insight
Clinicians need to be real detectives to diagnose BPDCN, as its symptoms can be masked by other diseases. Considering clinicians’ competitive nature and desire to learn, we had them become “detectives.”
Creative
Welcome to the Atlanta Medical Detective Agency. This is your chance to solve a mystery, save a patient, and “Bag the Boss”!
200
HCP Participants
2,900
Minutes of Engagement
99%
Teams correctly identified BPDCN
MM&M
2021 Silver Award Orphan Product Marketing Initiative
