VUEHealth-Logo-and-Branding

Stemline Therapeutics

Bag the boss

Disease State Education/Experiential for Stemline’s ELZONRIS

Blastic plasmacytoid dendritic cell neoplasm (BPDCN) is a rare and deceptive cancer that looks like a skin lesion. Stemline asked us to teach clinicians about the diagnostic process and their treatment, ELZONRIS.

azurity-challenge-icon-vue-health-marketing-agency

Challenge

Engage and educate clinicians about a rare cancer that presents as a dermatological condition in a way that breaks through the noise at a major congress.
azurity-insight-icon-vue-health-marketing-agency

Insight

Clinicians need to be real detectives to diagnose BPDCN, as its symptoms can be masked by other diseases. Considering clinicians’ competitive nature and desire to learn, we had them become “detectives.”
azurity-creative-icon-vue-health-marketing-agency

Creative

Welcome to the Atlanta Medical Detective Agency. This is your chance to solve a mystery, save a patient, and “Bag the Boss”!
200
HCP Participants
2,900
Minutes of Engagement
99%
Teams correctly identified BPDCN
MM&M
2021 Silver Award Orphan 
Product Marketing Initiative
Full service marketing agency VUE-health logo
Seriously. Let’s get creative.
First step: Send us a note.
READY TO CHAT?
VUE Health 100 Summer St., Suite 1502, Boston, MA 02110
envelopephone-handset