Point of VUE
VUE Health’s thought leadership isn’t theoretical—it’s tactical, timely, and tailored to the real-world challenges pharma marketers face. From pharma in the news to what’s next in the field, we deliver insights that punch, strategy that lands, and science with teeth.
Ideas Worth Sharing
The First-Launch Readiness Guide
A Step-by-Step Road Map for Emerging Pharma and Biotech Companies Commercializing for the First Time. Launching a first therapy is one of the most complex, high-stakes challenges in business. It requires expertise across strategy, medical affairs, regulatory, creative, market access, sales enablement, and more. We’ve distilled 20+ first-time launches into this guide, so you know exactly what to expect, when to expect it, and how to prepare.
TOP 15 REGULATORY ESSENTIALS FOR DIGITAL PHARMA CONTENT
Digital marketing in pharma is a rapidly evolving landscape, and regulatory guardrails are more important than ever. After an insightful fireside chat with legal and regulatory expert Arn Lindekugel, here are the top 15 things every pharma marketer, agency, or content creator should keep in mind when developing digital content.
VUE VOICES
Kathryn Wilson
CEO, Managing Partner
Kathryn Wilson
CEO, Managing Partner
Kathryn Wilson is the Founder and CEO of VUE Health, a healthcare advertising and medical communications agency built to move fast, think smart, and deliver work that actually matters. She’s a proven leader with deep roots in healthcare, a sharp eye for strategy, and a passion for improving patient outcomes through better communication. From launching brands to navigating regulatory, Kathryn’s done it all—with integrity, empathy, and results. She holds an MBA, is a PM360 Elite Awards winner, and splits her time between building brands and building a better world—advocating for the Greater Boston Food Bank, Room to Grow, and the Pine Street Inn. Kathryn is also a proud mom of 3 girls, 2 dogs, and 2 chaos-loving cats.
Vikram Kanda
Partner, Chief Medical Officer
Vikram Kanda
Partner, Chief Medical Officer
Vikram Kanda, PhD is Chief Medical Officer and Partner at VUE Health. He brings a rare blend of scientific depth and creative firepower—leading a team that translates clinical data into compelling and actionable storytelling. With a PhD in Pharmacology from Weill Cornell and postdoc work at Einstein, Vikram’s published research includes diabetes care and science translational research. His Madison Avenue experience sharpened his ability to craft messaging that resonates with HCPs and drives brand impact. Outside work, he’s a dad of 2 toddlers, an avid autocrosser, and one of the few minority C-suite leaders in healthcare marketing. He mentors future scientists through Life Science Cares and teaches as an adjunct faculty at Northeastern’s Bouvé College of Health Sciences.
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